To make your business more known and communicate with existing customers, it’s important for you to be on Facebook. It is imperative that you know all you can about marketing on Facebook before starting out. You should go over the following article for some helpful Facebook marketing tips before developing your campaign.

Consider Facebook ads. Regular posting, while valuable and beneficial, only goes so far. When you want reach, Facebook ads are better. They are inexpensive and can add another dimension to your Facebook marketing.

Keep spam off of your Facebook page. There are built-in filters that can help you monitor your page. You will be able to set up a list of keywords that will be filtered off of your page.

Consider creating a Facebook group rather than just a page. Facebook groups will encourage potential customers to establish their own community. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. You can promote it outside your fan base if you feel it is a great offer.

Why not buy an advertising space on Facebook? Your ad can be customized so that people in a specific age group or gender can see it. Your budget can be your guide. Finally, there is no long-term commitment. Your ad can be stopped any time.

After reading through this article, you should know more about how to market your business on Facebook. You now need to target these techniques towards your own audience. Take you time and get to know some things about Facebook marketing prior to launching a campaign.