You probably have quite a few family members on Facebook. Chances are your parents or even your grandparents are on Facebook as well. But do your customers have a Facebook account? If you answered yes, you may find Facebook marketing to be a wonderful asset. Keep reading to learn how to be successful with Facebook marketing.

Make sure your Facebook page isn’t being inundated with spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. You can easily organize the information available on your page so that fans can find it. For example, if you are holding a contest, you can include a tab for the contest information.

You will be able to put your fans email addresses on a list that will reach them using the ’custom audiences’ feature. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

In order to make the most of your marketing efforts, build a fan base that is solid. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Treat your old customers well. Many people concentrate on getting new fans but forget the patrons they have already. You should ensure that your audience feels appreciated. This makes people get into your brand a lot more, so never forget to acknowledge your followers.

You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. These tips will keep your customers on edge with new product offerings for your company. The more you spend on it, the more you will make.