It is common knowledge that Google has influence in the world. Your website must be optimized for Google searches. or Bing, for that matter), your website is not reaching its true potential. Use the tips you find below to start your search engine optimization campaign, and glean visitors for your site.

To optimize your place on search engine results, include a myriad of keywords, including misspellings of keywords, in the “metatag” area of your website setup. The search engines decipher your meta tags and integrate the information into their algorithms used to generate search results. An example of this is a site for eyeglasses: include words like “glasses” as well as “glases.”

Increase your PageRank by attracting new visitors and establishing rapport with them. You want them to remain on your site as long as possible. There is evidence that the more time a person is on a site the higher ranked that site will be. In other words, simply driving traffic to your site is no longer an effective way to get a good PageRank rating. Discussion areas are a wonderful way to hold onto your visitors.

Search engines are known to be attracted by a site map. Devising a site map may help SEO, and also help visitors find their way around your site once they arrive. A site map helps make your website easier to navigate. This arrangement, with the links positioned along the side, will increase the volume of traffic that flows through your site.

Keep up to date by applying these search engine optimization tips yourself. When a search engines looks at your page as being relevant, you are more likely to rank higher. Be sure to begin using these tips right away. If you ignore SEO, your competitors will leave you in the dust.