If you own a company, you need to continue to think about marketing. If people aren’t aware of your business, you won’t be making any sales. You have to stand out from your competition, so you need to try video marketing. Are you ready to take it to the next level? If so, read on!

YouTube offers great editing features for users. It is possible to add your own annotations. You can thus share links, add more information or place coupon codes in the video package.

As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. You should be more concerned with getting the best return on your investment. Even large companies like Dell made tons of money by having individual employees produce simple demos.

Place a screen capture of your company’s website in your videos. This technique will allow your viewers to see your website in action. How-to videos can also incorporate screenshots. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.

You have a small window of time to get attention from viewers. The first 15 seconds of your special video clip are the most important. Provide something almost immediately that draws your viewers in.

Do not ignore YouTube. This is where you should base your campaign from. For one thing, your video is hosted for free. You also get immediate exposure to a large number of viewers. YouTube is a popular search engine and the number one video site.

After learning more about the basics of video marketing, it is time to get started. Online video marketing is essential to competing in today’s business environment. If you do, you will be sure to make more profits.